Seller Representative Specialist (SRS)

The Seller Representative Specialist (SRS) designation is the premier credential in seller representation.  It is designed to elevate professional standards and enhance personal performance.

Selling a home seems easy.  That is why many people start by trying to do it themselves. However, there is a lot that goes into making one home stand out of the rest of the competition. Everything from staging, pricing, getting striking professional photos, and writing compelling copy for the detailed description takes practice. Knowing the laws as to what needs to be disclosed to potential buyers, being prepared with the FAQs for the home, HOA, and neighborhood, how to answer questions– and which ones you can answer without giving up your customer’s strength for negotiations are key details. I am always amazed at how much sellers and even some agents will share on why someone is selling or moving not realizing that can and will affect the negotiations later.  Beyond negotiations, being able to effectively market the home puts as little stress on sellers as possible and helps them achieve their goals, not just of getting a great price, but also takes into consideration their timing,and other factors that are important to them.