Digital Marketing Certification (e-PRO®)

In a world that is becoming more reliant on technology each and every day, this designation was important to me. Not only do I need to be able to effectively advertise and market a property on behalf of my customers; I need to do so in a way that keeps all of their vital information private and secure.  At my brokerage we take customer data seriously.  All of our emails require two-part authentication. Also, there is certain information that I will never ask for from my customers, such as Social Security numbers.  There is no need for me to have it, and storing such information could become a target for hackers. This designation helped learn new tips and tricks for marketing, but more importantly, provided resources and tips for keeping my customers and their data safe.