Certified Luxury Home Marketing Specialist™ (CLHMS)

When you are buying or selling a luxury home, it is vital that you partner with a real estate professional who understands your needs and lifestyle. Members of The Institute for Luxury Home Marketing are real estate professionals with the expertise to support your unique needs. Institute Members specialize in the luxury home market, undergoing extensive training to achieve the skills and knowledge required for working with upper-tier clients. Exclusive access to market insights, combined with cutting edge tools and strategies, make Institute Members your best choice for buying and selling luxury properties.

When it comes to marketing and selling homes I have been told that it is all the same, regardless of the home.  When it comes to selling a luxury home, that is far from true.  Often there are luxury features that just don’t have a “standard” equivalent and will go unnoticed. Knowing the questions to ask a seller to find each of these hidden gems, and how to draw the appropriate attention to each feature is vital.  Otherwise, it just looks like an expensive home, rather than one packed with extras. Knowing the proper media to reach luxury buyers is a must, as is capturing the lifestyle offered by the home and relaying that to potential buyers. The same can be said for helping a customer looking to buy a luxury home. It isn’t just the desire to own an expensive home. Experience and training have shown that quality of finishes, features, and all of the extras are just as important to the buyer as the person selling the home and understanding how these play into the lifestyle of the customer looking to purchase is key.